1- Get Out of Your Comfort Zone Remember when Facebook was just one of many niche communities popping up and competing for our attention? Sometime in 2010, Facebook will surpass 400 million registered users worldwide, though the notion of “Facebook fatigue” is being circulated (probably wishful thinking by some of their competitors). Yet there are still plenty of social networking [...]

Do we always have to take everything about business identity and marketing so bloody seriously?? Don’t get me wrong here…I don’t aim to underestimate the value of logo designing. But, it seems like all the logo design topics available on the internetnet reveal it as an unexciting and boring industry. We ignore the multiple aspects of logo designing, including its [...]

Image is such an important part of the human decision-making process, that there are those out there that might even say “Image is EVERYTHING!.” (Actually, Andre Agassi said that for Canon, but let’s not go there!) Well, it’s certainly not everything, but never underestimate the power of a good image to get you that second interview or to close that [...]

SO, Island Graphics is about to enter the world of the BLOG! Upon completion of construction and functionality, we would love to welcome you all into a world of swirling marketing madness. An arena to brainstorm, to share ideas and information freely and symbiotically to help each other start, build and develop our own businesses collectively and most effectively. Please [...]

As a design and marketing company it has become completely obvious to us that as technology advances and individuals access to social media explodes onto the business scene, it is necessary to not only hone our messages, but also to present them as effectively and efficiently as possible. A refined message combined with emotionally provocative or powerful graphics and images [...]

With the end of the year approaching, there are only two questions you have to ask yourself with regard to your marketing projects in 2009. Did they work or didn’t they. If they DID, then you have two more questions to ask yourself: Should I do more of the same? or Should I make things bigger, faster and stronger while [...]

WHY IS DESIGN SO IMPORTANT? You can’t do everything on your own. Who has the time? You need ideas, someone to help you with color selection, photo selection or graphics, even what paper or production process to choose. You need professional help. Good Graphic Design is clean, legible, appealing and attractive; it conveys a message that will encourage a response. [...]