It seems that every time you look around, you find more complex solutions to the most simple marketing problems.. reaching your audience, effectively communicating, and helping customers advance their business forward.  Let’s see if I can simplify it for you. From my perspective, the basic principles of “listen to your customer” and “think value” still reign true.  Here are some [...]

Image is such an important part of the human decision-making process, that there are those out there that might even say “Image is EVERYTHING!.” (Actually, Andre Agassi said that for Canon, but let’s not go there!) Well, it’s certainly not everything, but never underestimate the power of a good image to get you that second interview or to close that [...]

SO, Island Graphics is about to enter the world of the BLOG! Upon completion of construction and functionality, we would love to welcome you all into a world of swirling marketing madness. An arena to brainstorm, to share ideas and information freely and symbiotically to help each other start, build and develop our own businesses collectively and most effectively. Please [...]

With the end of the year approaching, there are only two questions you have to ask yourself with regard to your marketing projects in 2009. Did they work or didn’t they. If they DID, then you have two more questions to ask yourself: Should I do more of the same? or Should I make things bigger, faster and stronger while [...]