Facebook makes the claim on its advertising page that there are 400 million active users. Therefore, it makes a lot of sense to learn how to use Facebook for marketing your business. In fact, businesses are giving Facebook more priority over their corporate websites and frequently point to a Facebook page instead of a URL! With over 400 million users, [...]

Inbound Marketing is a concept forwarded by the two creators of the enormously valuable Hubspot.com Brian Halligan and Dharmesh Shah.

For those of you who visit this site regularly, you will notice a huge difference in the design and layout. We are experimenting with a few new WordPress Themes and want to show you how easy and affordable it can be to change up the flavor and dynamics of your blog or website. With a few simple add-ons and some [...]

WordPress is free. Yep, you heard me right.  WordPress costs you nothing.  All you need is a webhost and a domain name.  WordPress becomes your site.  Originally designed for blogs, WordPress has evolved into arguably the greatest content managment system available.  And, it’s free.  Beat that, expensive web designer from 1997. IT’S SO EASY TO USE. Yeah, you used to [...]

There is one way to guarantee new clients. Wind up on page one of a Google search for your appropriate industry! EASY RIGHT?? Recent studies show that NINETY PERCENT of people will never click to page two. I know that is an arbitrary figure, but it HAS to be close to that. Think of how you manage your searches. DON’T [...]

A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes. Moreover, most current Japanese mobile phones can [...]

If you are a small business owner, you need to be using BIZNIK.com! Please visit Island Graphics’ BIZNIK page at: http://biznik.com/join/david-sparks Everyone’s linking in these days. But is anyone really connecting? If you’re someone who thinks about business networking in terms of community rather than tool, Biznik is for you. Biznik combines the best of social networking with the best [...]

If you’re of a certain age, you probably have a history with floppy disks. The moniker dates back to your first forays into computer games and later came to signify those multicolored, hard plastic contraptions you used to store college papers or work presentations. It’s probably been a dog’s age since you even thought about floppy disks — let alone [...]

Aaron Yeagle at www.transmutationsciences.com asked us: What should a business expect to pay for quality logo design? Why do some designers charge different rates for different uses?” FIRST OF ALL, WHAT TO LOOK OUT FOR There are a couple of online logo design services that offer logos at under $100. When you find one, hit the “Back” button. You get [...]

Do we always have to take everything about business identity and marketing so bloody seriously?? Don’t get me wrong here…I don’t aim to underestimate the value of logo designing. But, it seems like all the logo design topics available on the internetnet reveal it as an unexciting and boring industry. We ignore the multiple aspects of logo designing, including its [...]